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Is your website ready to be chosen by AI?

ChatGPT, Gemini, Claude and AI agents are already influencing what people discover and buy. AgentReady shows whether they can find, understand, trust and recommend your business — and exactly what to fix if they cannot.

https://
Scored against
ChatGPT
Claude
Perplexity
Google AI
81%
of ANZ consumers already use AI tools when shopping
76%
of businesses receiving AI-referred traffic say it converts above their site average
11%
only — the share of businesses actively scaling live agentic commerce integrations

Source: Stripe + Thoughtworks, Agentic commerce: From confidence to execution, ANZ 2026.

The problem

Most businesses think they’re AI-ready.
The data says they aren’t.

AI is already becoming a discovery and recommendation layer between customers and businesses. But being visible to AI requires more than ranking on Google. AI systems need accurate, structured and accessible information they can understand and trust. 63% of businesses say they are ready for agentic commerce, yet only 11% are actively scaling live integrations. AgentReady shows you where your website sits in that gap.

3 in 4
businesses say AI-referred traffic converts above their site average — showing this is already a commercial channel
Only 1 in 10
businesses are actively scaling live agentic commerce integrations, despite 63% believing they are ready
9 in 10+
businesses are concerned AI engines will favour competitors with better optimised catalogue architecture
How it works

Three steps to see how AI-ready your business really is

No account. No API key. No card.

Step 01

Enter your URL

Paste your website address. No signup, API key or code changes required.

Step 02

We assess how machines see your site

AgentReady scans up to 20 pages and checks whether AI systems can access, interpret and trust the information they need to recommend your business.

Step 03

Get your score and priority fixes

See your AgentReady Score across six readiness areas, what is holding you back, and the actions that will make your site easier for AI to understand and recommend.

What we audit

The six signals that determine whether AI can choose you

AgentReady scores the technical, data, content and trust foundations that influence whether AI systems can find, understand and confidently recommend your business.

25%
Product Data & Structured Feeds

Can AI accurately understand what you sell? We assess schema, attributes, pricing, availability, variants, identifiers, images and feed completeness.

20%
Content & Answer Readiness

Does your content answer the questions customers ask AI? We assess FAQs, comparisons, use cases, benefits, guides and clear natural-language answers.

15%
Trust & Authority

Can AI trust the claims it finds? We assess reviews, credentials, brand/entity signals, third-party mentions, social proof and organisation data.

15%
Conversion & Action Readiness

Can a recommendation turn into an action? We assess pricing clarity, calls to action, checkout or enquiry paths, booking options and friction points.

15%
AI Discovery & Integration

Can AI systems efficiently discover and interpret your business? We assess machine-readable data, entity clarity, structured formatting, crawler guidance and relevant AI discovery signals.

10%
Technical Crawlability & Indexing

Can AI and search crawlers reliably access the site? We check indexability, robots controls, sitemaps, internal links, mobile performance and crawler access.

FAQ

Questions we get asked

Everything you need to know about AI visibility and how AgentReady works.

What is AI visibility?▾
AI visibility means whether AI tools like ChatGPT, Perplexity, Claude, and Google AI surface your business when someone asks a question in your category. Google returns ten links. AI tools return one answer. If your site is not in that answer, you get zero traffic from it — no matter where you rank on Google.
What is generative engine optimisation (GEO)?▾
GEO is the practice of making your website readable, citable, and trustworthy for AI search engines. It covers structured data (Schema.org), content written to answer questions directly, llms.txt, robots.txt permissions for AI crawlers, and entity clarity. AgentReady audits your site against these signals and scores you across six categories.
How is this different from an SEO audit?▾
A standard SEO audit checks rankings, backlinks, page speed, and Core Web Vitals. An AI readiness audit checks different signals: whether AI crawlers can access your site, whether your Schema.org markup lets machines extract your data, whether you have an llms.txt file, and whether your content is structured for citation. You need both.
What is llms.txt?▾
llms.txt is a plain-text file you place at your domain root, similar to robots.txt. It tells AI systems what your site covers, which pages matter, and how your content is organised. It takes under 30 minutes to create. AgentReady checks whether yours exists and whether it is formatted correctly.
Which AI crawlers do you check for?▾
We check GPTBot and ChatGPT-User (OpenAI), ClaudeBot and Claude-Web (Anthropic), Google-Extended (Gemini), PerplexityBot, Bingbot (Microsoft Copilot), Applebot-Extended, Bytespider, CCBot, FacebookBot, and Amazonbot. Blocked crawlers get flagged with instructions to fix them.
How do I improve my score?▾
Start with the highest-impact fixes: add JSON-LD Schema.org markup (Organisation, Product, Article, FAQPage), allow AI crawlers in robots.txt, create an llms.txt file, and make sure your meta and OpenGraph tags are complete on every page. Every fix in your report includes a code block you paste straight in.
Is AgentReady free?▾
The core audit is free. No signup, no card, results in 60 seconds. A paid full report adds a prioritised fix plan, copy-paste schema templates, an effort-versus-impact matrix, and quick wins by category. Expert strategy sessions are available for businesses that want a manual review and a 90-day roadmap.
Does Schema.org markup actually help?▾
Yes. Structured data is the strongest signal for AI visibility. Pages with proper Schema.org markup are 2.5x more likely to appear in AI-generated answers. In 2026, structured data is not an SEO enhancement. It is how AI agents understand what your business is, what you offer, and how to represent you accurately.
Does the audit work on any type of website?▾
Yes. The audit works on any publicly accessible website regardless of CMS, tech stack, or industry. It reads your site the same way AI crawlers do. If a page requires a login, that content is not included in the scan.
Will running the audit affect my site performance?▾
No. The crawler is lightweight and reads pages sequentially. It does not hammer your server or trigger rate limiting. Your visitors will not notice anything.
How often should I re-audit?▾
Run an audit any time you make significant changes: new pages, schema updates, robots.txt changes, or content restructures. For ongoing monitoring, re-audit every 90 days as a baseline.
Can I audit a competitor's site?▾
Yes. Paste any public URL and the audit runs identically. Auditing two or three competitors alongside your own site gives you a clear picture of where you have gaps and where you already have an advantage.
Industry Insights

AI commerce intelligence for your business

Guides, research, and implementation frameworks to help you stay ahead of the AI visibility shift.

GEO Strategy
What Is Generative Engine Optimisation (GEO) and Why It Matters in 2026
The complete guide to making your website readable, citable, and trustworthy for AI search engines.
Technical Guide
What Is llms.txt? A Plain-English Guide With a Working Example
Everything you need to know about the AI crawler file that tells LLMs what your site covers.
Traffic & Visibility
Google AI Overviews Are Eating Organic Traffic. Here Is What to Do About It.
Why your rankings no longer protect your traffic — and five actions to take this week.
View all Industry Insights →

Find out if AI can choose your business.

Your customers are already using AI to research, compare and decide. Run the free AgentReady audit to see whether your website gives AI the information and trust signals it needs to recommend you.

Free · No signup · Results in around 10 seconds