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AI Insights

How AI systems find, read and recommend your business.

Practical guides on AI visibility — what the machines actually look for, why traditional SEO no longer covers it, and what to change on your site.

Guides & analysis

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Each of these covers one part of the picture. If you only read one, make it the llms.txt guide — it is the cheapest change with the clearest effect.

Analysis
Google AI Overviews Are Eating Organic Traffic. Here Is What to Do About It.

Why Google AI Overviews are reducing organic traffic even for top-ranked pages — and five actions to take this week to improve your AI citation rate.

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Guide
What Is Generative Engine Optimisation (GEO) and Why It Matters in 2026

GEO is the practice of making your website readable, citable, and trustworthy for AI search engines. Complete guide to GEO signals, strategy, and implementation.

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Guide
What Is llms.txt? A Plain-English Guide With a Working Example

llms.txt is a plain-text file that tells AI crawlers what your site covers and which pages matter. This guide explains what goes in it, with a real example you can copy.

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